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- Brough Bicycle Steps Off
- Introducing High
- Brough Mountain Bikes
- Target Market
- Amateur racer
- Weekend rider
- Age 25
- Income $35,000+
- Brough Objectives
- Meet demand for mountain bikes
- Increase market share
- Diversify product line
- Brough Division
- Column Text Chart
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- President
- Manager A
- Employee 1
- Employee 2
- Employee 3
- Manager B
- Employee 4
- Employee 5
- Employee 6
- President
- Manager A
- Manager B
- Employee 1
- Employee 2
- Employee 3
- Employee 4
- Employee 5
- Employee 6
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- General Manager
- Executive Secretary
- R & D
- Engineering
- Materials Testing
- Quality Control
- Manufacturing
- Frame Building
- Finishing
- Assembly
- Marketing
- Domestic Sales
- Foreign Sales
- Advertising
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- Brough
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- Brough
- Advantage
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- Light
- weight frame
- Superior design
- Lifetime warranty
- Brand recognition
- Liability
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- High production costs
- No lower
- end models
- Understaffed
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